No Man Should
Run The Formula
Alone
— A New Named Challenge Every Month —
The Standard is a monthly challenge membership. A new named challenge starts the first Monday of every month — Janus through The Legacy. Your first one starts the day you join, and this month's Challenge is included free.
Men over 40, same fight, same formula — saving TIME and delivering FAST results. And every one of them has your back.
Founding rate, locked for life — first 100 members. Rises to $49 at member #100.
Renews monthly at $29. Cancel anytime in two clicks. Reminder email before every charge.
Prefer one decision a year? The Year — $290 (founding · all twelve challenges · two months free)
Take The Free Sigma Score →Find out why your body stopped responding — 10 minutes, free.
You Can Put
A Book Down.
You Can't Put
Down A Community.
The Sigma Formula works. The science is solid. The system is precise. The five pillars are weighted correctly. The Target Lock date is calculated from your data. Every element of the formula is built to produce results.
But here is what no book can give you: someone who notices when you stop showing up.
A man running his formula alone has no one to see his Sunday check-in. No one to ask where he was when he missed a week. No one who knows his score, his Target Lock date, and what it means when that date starts moving in the wrong direction.
Discipline alone is not enough. A man running the right formula in isolation will quit the moment life gets hard. The men in The Standard are the reason he doesn't.
Men Over 40
Who Run The
Formula Together.
The Standard is not a general fitness group. There are no generic motivational posts. No before-and-after photo contests. No supplement promotions. No noise.
It is a private community of men who have read the book, run their Sigma assessment, and are actively logging their weekly check-ins. Every member knows what a Sigma Score is. Every member understands Target Lock. Every member is running the same formula — calibrated to their own band, their own score, their own date.
When you post your Sunday check-in, you are posting to men who know exactly what that number means. When your score moves, they understand why. When your Target Lock date shifts closer, they know what you did to make it happen.
"There is no replacement for a room full of men who are running the same formula and can see exactly where you are."
Illustrative — this is what a Sunday inside The Standard looks like. Real member check-ins replace this feed as cohorts complete.
Everything Inside
The Standard.
Every Sunday the community debriefs publicly. Your score. Your Target Lock date. Your MOTT focus for the week. When you post — 200 men who know exactly what those numbers mean can see them. That visibility is worth more than any app notification.
Post a question and get an answer from the man who built the formula. The Silver Fox coaching team is active in the community daily — answering check-in questions, reviewing scores, and helping members identify the pillar that's holding their score down. This is not a chatbot. It is the coaching team.
The Challenge leaderboard ends after 30 days. The Standard leaderboard runs continuously — updated every Sunday, tracking score and consistency streak across all active members. The men at the top aren't always the highest scorers. They're the most consistent ones.
Every resource, protocol, and guide produced by the Silver Fox coaching team — organised by band and pillar. Ignition sleep protocol. Building nutrition guide. Optimizing cold exposure framework. Elite bloodwork reference. The library grows every month and is searchable by your current band.
Every new challenge, every new product, every new protocol the The Standard releases — members get it first, at the lowest price it will ever be. The Challenge cohorts. New band-specific programs. Sigma Formula updates. You are inside the system before it reaches the public.
There is a version of you that reads the book, runs the formula alone for three weeks, has a bad week, skips a Sunday check-in, and never opens the book again. It happens to most men. Not because the formula failed — because no one noticed when they stopped.
There is another version of you that joins the community, posts his first check-in, gets a response from Christian within the hour, and logs every Sunday for the next 12 months — because 200 men who are running the same formula are watching.
The formula is the same in both versions. The accountability is what makes the difference.
Start With
The Book.
Then Join Us.
The Standard is most powerful when you understand the formula you're running. If you haven't read The Sigma Formula yet — start there. It's $24.95. It takes a weekend. By the time you finish it, you'll have your Sigma Score, your band, your Target Lock date, and a clear understanding of exactly what the community is tracking every Sunday.
Then join us. And log your first check-in.
"A man who is being watched shows up differently than a man who thinks no one is looking."— Christian Henning, The Standard
Every Month
You Earn A
New Challenge.
Inside The Standard, a new challenge runs every month. Each one is built around its name — the mythology, the principle, the standard it demands. Each one has its own leaderboard, its own winner, and its own place in the year. These are not generic monthly resets. They are earned milestones with names worth carrying.
Earned.
Never Bought.
Money gets you in the room. It doesn't get you a name. Named-month winners are chosen on score movement and consistency. The Silver Fox of the Year is selected in December. And the inner circle that's coming will be invite-only — based on how you showed up, not what you paid.
Founding rate — locked for life, first 100 members (then $49)
or $290/yr founding — all twelve named challenges, two months free (then $490)
- A new named challenge every month — Janus through The Legacy
- This month's Challenge included free
- Weekly Sunday Check-In accountability threads
- Direct access to Christian and the coaching team
- The ongoing Silver Fox leaderboard
- The Sigma Formula content library, organised by band
- Private community — no ads, no noise
Renews at $29/mo (or $290/yr). Cancel anytime in two clicks. Reminder email before every charge. No contracts.